There’s a popular astral hotel in Asheville that is eager to attract locals with a unique offer. For a limited time, Hotel Indigo is giving residents within a 50-mile radius the opportunity to “stay sketchy” for just $99 a night. This enticing deal comes as a response to a comment made on Good Morning America by an editor for Frommer’s Travel Guide, who casually referred to the River Arts District as “sketchy.” In honor of the locals who have played a significant role in revitalizing the city, Hotel Indigo hopes that after the holidays, stressed-out residents can take advantage of this luxury stay-cation and experience the charm of Asheville firsthand. The promotion is valid throughout the entire month of February, so don’t miss out on this chance to indulge in a relaxing getaway close to home.
Overview
Hotel Indigo, a popular Asheville hotel, is offering discounted rates to locals within a 50-mile radius of Asheville. This promotion aims to attract locals and showcase the hotel’s appreciation for the vibrant city and its residents. With a discounted rate of $99 per night, this offer is available until the end of February, making it a perfect option for a luxury staycation after the holidays. Hotel Indigo is located at 151 Haywood Street in Asheville.
Background
This promotion by Hotel Indigo is a response to a comment made on Good Morning America where an editor for Frommer’s Travel Guide offhandedly described the River Arts District in Asheville as “sketchy.” In light of this comment, Hotel Indigo wants to honor the locals who have played a significant role in revitalizing the city. The promotion not only acknowledges the hard work of the artists and residents but also aims to address any post-holiday stress by offering a relaxing and luxurious staycation.
Promotion Details
Hotel Indigo is offering a discounted rate of $99 per night to locals within a 50-mile radius of Asheville. This special rate is available until the end of February, providing an opportunity for locals to enjoy a well-deserved break after the holiday season. With its comfortable and stylish accommodations, Hotel Indigo is the perfect choice for a relaxing staycation experience. Guests can take advantage of the hotel’s amenities and explore the vibrant city of Asheville.
Reasoning Behind the Promotion
Hotel Indigo’s promotion serves multiple purposes. Firstly, it aims to acknowledge and appreciate the hard work of the locals in revitalizing Asheville. By offering discounted rates, the hotel honors the artists and residents who have contributed to making the city a great place to live. Additionally, the promotion takes into consideration the post-holiday stress that many people experience. Hotel Indigo wants to provide locals with an opportunity to unwind and enjoy a luxurious staycation, allowing them to recharge and relax after the busy holiday season.
Location
Hotel Indigo is conveniently located at 151 Haywood Street in the heart of Asheville. Its central location makes it easily accessible for both locals and visitors. The hotel is surrounded by various attractions, restaurants, and shops, allowing guests to explore and experience the vibrant culture of the city.
Response to the Promotion
The promotion by Hotel Indigo has received positive feedback from locals within a 50-mile radius of Asheville. Many residents are appreciative of the discounted rates, seeing it as a way to support the local economy and enjoy a luxurious experience close to home. The promotion has also garnered support from the community, with many residents expressing their excitement about the opportunity to enjoy a staycation in their own city.
Impact on Local Economy
Hotel Indigo’s promotion not only benefits the hotel but also has a positive impact on the local economy. By offering discounted rates, Hotel Indigo attracts more locals to stay at the hotel, resulting in increased revenue for the establishment. Additionally, when locals take advantage of the promotion, they are more likely to explore and spend money at local businesses, contributing to the overall economic growth of Asheville.
Criticism and Controversy
While the promotion has generally been well-received, there have been mixed reactions to the slogan “stay sketchy.” Some residents feel that it may perpetuate a negative image of the River Arts District, which they believe is undeserved. This has sparked a debate about the portrayal of the district and whether the promotion helps or hinders its reputation. Hotel Indigo acknowledges this criticism and aims to address any concerns by continuing to support and promote the district’s vibrant arts community.
Comparison to Other Promotions
While other hotels in Asheville also offer discounts and promotions, Hotel Indigo’s approach of specifically targeting locals within a 50-mile radius sets it apart. This promotion demonstrates the hotel’s commitment to the local community and its desire to provide an exclusive and affordable experience for residents. By offering a lower rate to locals, Hotel Indigo creates a unique opportunity for people to enjoy a luxury staycation without the need to travel far from home.
Conclusion
Hotel Indigo’s discounted rates for locals within a 50-mile radius of Asheville have been met with enthusiasm and support. The promotion not only allows residents to enjoy a luxury staycation after the holidays but also showcases the hotel’s appreciation for the vibrant city and its residents. With positive feedback from locals and increased revenue for the hotel, this promotion has successfully boosted the local economy. Hotel Indigo remains committed to supporting the arts community and addressing any concerns regarding the portrayal of the River Arts District. Overall, this promotion has been a success, generating positive response and strengthening the bond between Hotel Indigo and the local community.